Meet the Team

Edward Daniel

Founder and CEO

Edward Daniel grew up in south Louisiana and attended Louisiana State University where he studied business, leaving after his first year to form his first tech company. 

This startup offered personalized e-Commerce recommendations in the firearm accessory space and had more than 20,000 customers at its peak.

In 2019, Daniel founded Cinco Software, which specializes in custom enterprise software development for large companies in the logistics, oil & gas, and general SaaS space. Cinco employs 30+ software engineers in multiple offshore locations and has booked over $10 million USD in projects.

Through building a software agency, Daniel learned the ins-and-outs of developing enterprise software. Currently, he leads PureCode Software, founded in 2021. PureCode uses computer vision to go from design to code. Our team of 20+ includes 4 Computer Vision PhD’s, Artificial Intelligence Researchers, and Software Engineers. PureCode eliminates the time it takes to develop enterprise software in half by automating a significant part of the process, thus requiring less engineers and cost to build production quality code.

Santosh Banisetty

Chief Technology Officer, PhD

Santosh Balajee Banisetty got his Bachelor of Technology degree at Jawaharlal Nehru Technological University in Kakinada, India and then came over to the United States.

He came over to the United States to get his Masters degree in Electrical Engineering at the NYU Tandon School of Engineering. Following his masters, Santosh obtained a Ph.D. in Computer Science with a concentration in intelligent systems and robotics (computer vision for robots) at the University of Nevada, Reno. 

He has worked worked with Dr. David Feil-Seifer in the Socially Assistive Robotics Group (SARG), utilizing computer vision and AI for Human-Robot Interaction for Socially Assistive Robotics applications and navigation as well as doing as a postdoctoral research with Tom Williams in the MIRROR Lab at Colorado School of Mines. Prior to getting his PhD he also spent time at Tesla working on firmware for self driving vehicles. He previously founded an IoT startup that had a successful exit as well.

Ben White

Chief Operating Officer

Ben White is a Baton Rouge, Louisiana native and graduated with a degree in Finance and a minor in Energy & Technology Management from the M.J. Neeley School of Business at TCU.

Before joining PureCode, White served as the Chief Marketing Officer for Cinco Software. Leading a sales and marketing team, White generated over $10m in logistics & energy centered custom enterprise software. White oversaw the daily operational efforts including sales, marketing and project management with Cinco’s international team of 30+ developers.

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